{"id":42,"date":"2017-09-24T16:27:25","date_gmt":"2017-09-24T14:27:25","guid":{"rendered":"https:\/\/www.pracenamieru.sk\/blog\/?p=42"},"modified":"2017-09-24T21:02:34","modified_gmt":"2017-09-24T19:02:34","slug":"copywriting","status":"publish","type":"post","link":"https:\/\/pracenamieru.sk\/blog\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<p><strong>Ako si \u013eahko a bez n\u00e1kladov privyrobi\u0165 popri \u0161t\u00fadiu?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u0160t\u00fadium na vysokej \u0161kole nie je lacn\u00e1 z\u00e1le\u017eitos\u0165. Hlavne ak nechcete b\u00fdva\u0165 u\u00a0rodi\u010dov, ale radi by ste si na\u0161li vlastn\u00fd podn\u00e1jom alebo intern\u00e1t a\u00a0trochu sa osamostatnili. Tie\u017e m\u00f4\u017eete b\u00fdva\u0165 s\u00a0partnerom alebo partnerkou. V\u00a0tom pr\u00edpade v\u0161ak prich\u00e1dza ve\u013ea v\u00fddavkov &#8211; b\u00fdvanie, elektrina, voda, jedlo, lieky a\u00a0v\u00a0neposlednej rade je tie\u017e pr\u00edjemn\u00e9, ke\u010f ostan\u00fa nejak\u00e9 peniaze na z\u00e1bavu. Kde ich v\u0161ak zobra\u0165 a\u00a0nekradn\u00fa\u0165? Jednu z\u00a0t\u00fdch pohodlnej\u0161\u00edch a\u00a0menej n\u00e1ro\u010dn\u00fdch mo\u017enost\u00ed V\u00e1m hne\u010f predstav\u00edm.<\/p>\n<p><strong>Ne\u017e nosi\u0165 na stavbe tehly, \u010do tak rad\u0161ej p\u00edsa\u0165?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Snom ka\u017ed\u00e9ho z\u00a0n\u00e1s je ur\u010dite pohodln\u00e1 brig\u00e1da, ktor\u00e1 sa d\u00e1 robi\u0165 z\u00a0domu (intern\u00e1tu), s\u00a0ktorou nie s\u00fa \u017eiadne v\u00fddaje a\u00a0ktor\u00e1 je \u010dasovo flexibiln\u00e1. Brig\u00e1da, ktor\u00e1 sa V\u00e1m prisp\u00f4sob\u00ed a\u00a0nemus\u00edte sa prisp\u00f4sobova\u0165 svojmu zamestn\u00e1vate\u013eovi. Verte tomu, tak\u00e1 brig\u00e1da existuje, s\u00e1m si touto cestou privyr\u00e1bam. Je to cesta autorsk\u00e1, takzvan\u00fd copywriting &#8211; na z\u00e1kazku tvor\u00edte webov\u00fd obsah, p\u00ed\u0161ete reklamn\u00e9 texty alebo napr\u00edklad Public relations (PR) \u010dl\u00e1nky do m\u00e9di\u00ed. V\u00e4\u010d\u0161inou dostanete pomerne presn\u00e9 zadanie, \u010do a\u00a0ako treba nap\u00edsa\u0165, na V\u00e1s je iba necha\u0165 si dostatok inform\u00e1ci\u00ed a\u00a0text spracova\u0165. Sta\u010d\u00ed V\u00e1m k\u00a0tomu pripojenie k\u00a0internetu, \u010das a\u00a0vlohy na p\u00edsanie. Av\u0161ak na v\u00fdnimky ste si \u00faplne svojimi p\u00e1nmi, tak\u017ee sami ur\u010dujete, ko\u013eko \u010dasu p\u00edsan\u00edm str\u00e1vite a\u00a0kedy sa mu budete venova\u0165 a\u00a0ak\u00fa pr\u00e1cu prijmete.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jedin\u00e1 \u201enev\u00fdhoda\u201c takejto brig\u00e1dy je, \u017ee spolu s\u00a0textom pred\u00e1vate aj svoje autorsk\u00e9 pr\u00e1va. Nesmiete prehlasova\u0165 \u010dl\u00e1nok za svoj alebo ho niekde pou\u017ei\u0165, \u010di dokonca znovu preda\u0165. V\u00e1\u0161 podpis pod textom, pokia\u013e sa nedohodnete s\u00a0klientom inak, sa odstr\u00e1ni. Na druh\u00fa stranu, ak uv\u00e1\u017eite, \u017ee tento text je pre Va\u0161e potreby nepou\u017eite\u013en\u00fd, asi to tak ve\u013emi nevad\u00ed. M\u00f4\u017ee to by\u0165 dokonca v\u00fdhoda. Nikto V\u00e1s nem\u00f4\u017ee s\u00a0\u010dl\u00e1nkom spojova\u0165, tak\u017ee ak p\u00ed\u0161ete o\u00a0citlivej t\u00e9me napr\u00edklad erotike alebo osobn\u00fdch z\u00e1\u017eitkoch, nemus\u00edte sa b\u00e1\u0165, \u017ee by V\u00e1s niekto odhalil. Z\u00e1robok nie je v\u00f4bec zl\u00fd, dobr\u00fd \u0161tudent &#8211; copywriter, ktor\u00fd m\u00e1 sk\u00fasenosti a\u00a0dobr\u00e9 meno, m\u00f4\u017ee si za jednu normostranu (1800 znakov vr\u00e1tane medzier, pribli\u017ene 300 slov) 5 a\u017e 10 eur. To je asi jedna hodina pr\u00e1ce, pod\u013ea n\u00e1ro\u010dnosti textu.<\/p>\n<p><strong>Dva sp\u00f4soby copywritingu a\u00a0ich podmienky<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Copywriter m\u00e1 v\u00a0podstate dve mo\u017enosti, ako m\u00f4\u017ee pracova\u0165. bu\u010f bude fungova\u0165 na vlastn\u00fa p\u00e4s\u0165, \u010do je dobr\u00e9, ak m\u00e1 sk\u00fasenosti, alebo pod firmou, ktor\u00e1 webov\u00fd obsah sprostredkov\u00e1va. M\u00f4\u017eem spomen\u00fa\u0165 napr\u00edklad kreativnepero.sk, av\u0161ak existuje ich ove\u013ea viac. Je to sp\u00f4sob vhodn\u00fd pre za\u010d\u00ednaj\u00facich copywriterov. V\u00e4\u010d\u0161inou funguj\u00fa v\u0161etky tieto port\u00e1li na rovnakom princ\u00edpe. Po registr\u00e1cii dostanete pr\u00edstup k\u00a0trhu s\u00a0dopytom, na ktorom sa hl\u00e1site. Z\u00e1kazn\u00edk si vyberie spomedzi z\u00e1ujemcov copywriterov a\u00a0za\u010d\u00ednate p\u00edsa\u0165. V\u00fdhodou tohto sp\u00f4sobu je, \u017ee nemus\u00edte rie\u0161i\u0165 prakticky \u017eiadne z\u00e1konn\u00e9 povinnosti, preto\u017ee sa o\u00a0ne star\u00e1 sprostredkovate\u013e pr\u00e1ce. Rovnako tak v\u0161etku propag\u00e1ciu rie\u0161i majite\u013e port\u00e1lu. Za to si strh\u00e1va prov\u00edziu, niekedy a\u017e tretinu V\u00e1\u0161ho z\u00e1robku a\u00a0Vy tak pracujete v\u00a0priemere za 3-4\u20ac za normostranu.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u00e1ro\u010dnej\u0161\u00ed copywriteri, ktor\u00ed si t\u00fdmto sp\u00f4sobom vytvorili dobr\u00e9 meno, pracuj\u00fa \u010dastej\u0161ie sami na seba. \u00a0Sta\u010d\u00ed V\u00e1m k\u00a0tomu \u017eivnostensk\u00e9 opr\u00e1vnenie. Na \u017eivnos\u0165 m\u00f4\u017eete prij\u00edma\u0165 z\u00e1kazky priamo od zad\u00e1vate\u013eov, vystavova\u0165 fakt\u00fary a\u00a0prij\u00edma\u0165 pln\u00fd zisk, navy\u0161e cenu si dohadujete so z\u00e1kazn\u00edkom sami. Tie\u017e je potrebn\u00e9 podotkn\u00fa\u0165, \u017ee si mus\u00edte sami zaobstara\u0165 spracovanie \u00fa\u010dtovn\u00edctva, ako aj propag\u00e1ciu seba sam\u00e9ho a\u00a0v\u0161etko s\u00a0podnikan\u00edm spojen\u00e9. Je jedno, pre ktor\u00fa mo\u017enos\u0165 sa rozhodnete, m\u00f4\u017eem zo sk\u00fasenosti potvrdi\u0165, \u017ee ide o\u00a0\u013eahko z\u00edskan\u00e9 peniaze a\u00a0brig\u00e1du, ktorej podmienky si vytv\u00e1rate sami. Z\u00e1robky presne zodpovedaj\u00fa Va\u0161ej kvalite a\u00a0snahe. V\u00a0pr\u00edpade, \u017ee m\u00e1te z\u00e1ujem, m\u00f4\u017eete to aspo\u0148 vysk\u00fa\u0161a\u0165, za to ni\u010d ned\u00e1te. Pre \u0161tudentov a\u00a0hlavne pre vysoko\u0161kol\u00e1kov, je to ide\u00e1lne rie\u0161enie.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako si \u013eahko a bez n\u00e1kladov privyrobi\u0165 popri \u0161t\u00fadiu? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0160t\u00fadium na vysokej \u0161kole nie je lacn\u00e1 z\u00e1le\u017eitos\u0165. Hlavne ak nechcete b\u00fdva\u0165 u\u00a0rodi\u010dov, ale radi by ste si na\u0161li vlastn\u00fd podn\u00e1jom alebo intern\u00e1t a\u00a0trochu sa osamostatnili. Tie\u017e m\u00f4\u017eete b\u00fdva\u0165 s\u00a0partnerom alebo partnerkou. V\u00a0tom pr\u00edpade v\u0161ak prich\u00e1dza ve\u013ea v\u00fddavkov &#8211; b\u00fdvanie, elektrina, voda, jedlo, lieky a\u00a0v\u00a0neposlednej [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriting - Pr\u00e1ce na mieru<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pracenamieru.sk\/blog\/copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting - Pr\u00e1ce na mieru\" \/>\n<meta property=\"og:description\" content=\"Ako si \u013eahko a bez n\u00e1kladov privyrobi\u0165 popri \u0161t\u00fadiu? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0160t\u00fadium na vysokej \u0161kole nie je lacn\u00e1 z\u00e1le\u017eitos\u0165. 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